The brand was first produced in the 1970s by Kathryn Beich Candies of Bloomington, Illinois as "Beich's Caramels", though these were not in fact caramels but fruit-flavored taffy squares.
The name "Laffy Taffy" refers to both the texture of the taffy as well as its embodiment of silliness: short, question-and-answer-style jokes are printed on the outside of each wrapper, such as "What do you call a cow with no legs? – Ground beef." Some jokes are pun-based, such as "What is Labor Day? – That's when mommies have their babies." Others are based on silly word play, such as "What's an owl's favorite subject? – Owlgebra." These jokes are usually sent in by children who are credited on the wrapper. Discontinued flavors include fruit punch, mango, strawberry banana, peppermint, and hot cocoa.
Rarer flavors include caramel apple, coconut, strawberries & cream, apple crisp, chocolate mousse, pumpkin donut, pineapple, guava, orange sorbet, and lemon raspberry.
The candies are small (about 45 grams (1.6 oz)), individually wrapped taffy rectangles available in a variety of colors and artificial fruit flavors, including banana, strawberry, green apple, grape, blueberry, watermelon, blue raspberry, and cherry. Laffy Taffy is an American brand of taffy candies produced by the Ferrara Candy Company, a subsidiary of Ferrero.
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